About Us

We are dedicated in empowering Amazon sellers through advocacy, strategic lobbying, and innovative solutions for a fairer e-commerce landscape.

Who We Are

Since 2016, we’ve been dedicated to supporting sellers and brand owners across various e-commerce platforms. Our foundation is built on fostering meaningful relationships with sellers to address the challenges they face in a rapidly evolving marketplace.

Mission

We aim to create a fair and equitable environment for all sellers and brands. By advocating for policy changes and providing support, we strive to ensure that the voices of sellers are heard and respected.

Vision

We believe in a future where every seller has the opportunity to thrive in a fair and balanced e-commerce ecosystem. By continuing to collaborate with sellers, brands, and policymakers, we’re paving the way for a more inclusive and equitable marketplace.

Why We Are The Best

Making E-Commerce Fairer for Sellers Since 2016

We have cultivated meaningful relationships with sellers since 2016 to form coalitions that advocate for public policy changes. These efforts aim to protect the interests of sellers and brand owners across all e-commerce platforms.

Collaborating with sellers to address common challenges.
Partnering with organizations and advocacy groups to amplify seller voices.
Driving meaningful change through collective efforts.

Understanding and Addressing Seller Struggles

We recognize the unique struggles that Amazon sellers face and work to provide practical, actionable solutions to overcome them.

Identifying common pain points for sellers, such as unfair competition and policy changes.
Offering expert advice and strategies tailored to seller needs.
Advocating for fairness in platform policies and operations.

Providing Critical Information on Legal and Regulatory Issues

We deliver clear and easy-to-follow information on key legal and regulatory developments, including the FTC vs. Amazon case, and other events that impact sellers.

Summarizing complex legal updates to help sellers stay informed.
Highlighting how changes in policy could affect sellers’ businesses.
Sharing actionable steps sellers can take to adapt to new regulations.

Creating a Level Playing Field for All Sellers

Our mission is to ensure that every seller has an equal opportunity to succeed, regardless of size or resources.

Promoting fair treatment and transparency for all e-commerce participants.
Addressing disparities between large-scale and small-scale sellers.
Encouraging policies that support equitable growth and opportunities.

Supporting Private Brands and Small Businesses

From private brands to small businesses, we provide tailored resources and ongoing support to help your business thrive in a competitive landscape.

Offering tools and guides to optimize business operations.
Sharing marketing and branding strategies for private-label sellers.
Providing mentorship and resources to help small businesses scale successfully.

We're Here to Help You Move Forward.

Together, we can create a better future for e-commerce—one where sellers are empowered, businesses thrive, and fair practices prevail. Join us in shaping a marketplace that works for everyone.

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